Choosing Wild Brand Style Guide

As part of a semester-long branding portfolio project for my Content Marketing class in Fall 2021, I worked as a branding consultant to create this style guide for a photography business called Choosing Wild. I:

• Performed market research to help refine their target market

• Interviewed the owner to determine business values and goals

• Used color theory and color psychology to select brand colors

• Researched fonts to select a unique and on-brand combination of typeface

• Studied brand personalities and archetypes to identify the best brand identity for Choosing Wild

• Implemented this branding on the Choosing Wild website and social media