Certifications
Advanced Google Analytics
Learned about advanced Google Analytics features including data collection, processing and configuration, and more complex analysis and marketing tools.
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Beginner Google Analytics
Learned about basic features of Google Analytics including how to create an account, implement tracking code, analyze basic reports, and set up goals and campaign tracking.
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Google Tag Manager Fundamentals
Learned how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers.
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Google Ads- Search
Learned to build and optimize Google Search campaigns. Learned how to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
By earning the Google Ads Search Certification, Google recognizes your ability to:
Translate a vision for online marketing into a coherent digital marketing strategy
Develop a Google Search strategy with wider company marketing plans
Generate a plan to increase leads, sales or web traffic using Google Search
Develop a plan to reach new and existing customers with Google Search Audiences
Ensure your Search marketing plan is aligned with your digital marketing budget
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Google Ads- Display
Learned how to use Google Display to get the most from a display advertising investment and develop effective Display strategies and campaigns that achieve specific marketing goals.
By earning the Google Ads Display Certification, Google recognizes your ability to:
Translate a vision for online marketing into a coherent digital marketing strategy
Develop a Google Display strategy with wider company marketing plans
Generate a plan to increase awareness, consideration, action and retention using Google Display
Develop a plan to reach new and existing customers with Google Display Audiences
Ensure Display marketing plan is in alignment with digital marketing budget
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Google Ads- Measurement
Learned to measure and optimize digital ad performance using Google’s measurement solutions, and how to turn key insights into action to improve Google Ads performance.
By earning the Google Ads - Measurement Certification, Google recognizes your ability to:
Translate your marketing objectives into measurable actions
Set up tracking to effectively measure sales, app downloads/installs, and/or leads
Understand how to analyze and action on insights from your conversion tracking data
Choose the right attribution model for your business goals