Hi there! I’m Aly Hansen.

Digital marketer seeking full-time position in SLC area.

Passionate about content strategy, branding, SEO, and my dogs.

I am the Head of Marketing and Lead Photographer at Choosing Wild- Adventure Wedding Photography & Videography.

I oversee all aspects of marketing for the business including SEO, social media, and analytics.

This has given me on-the-job experience with Squarespace web design, SEO, Google Analytics, Google Ads, social media marketing, blogging, and content planning. In 2021, I re-branded which included designing new logos and picking new colors and font choices. The branding guide can be seen here.

In addition to marketing and photography, I also plan and coordinate weddings for our clients. This includes location scouting (both onsite and remotely), vendor communication, logistics and timeline planning, and day-of coordination. This has given me extensive experience with event planning and coordination.

I have 10 years of photography experience including portrait, landscape, brand, and product photography using Canon and Sony products. Additionally, I am proficient in Adobe products including Lightroom Classic, Photoshop, InDesign, and Premiere Pro.

In the past few years, I have created videos for local animal rescue non-profits and my videography has been featured by The Dodo, a global media brand with over 75 million social media followers that is focused on sharing animal stories. Additionally, my videography was featured on S1 E4 of Hulu's Reunited.

My real-world knowledge of content marketing techniques, raw data analysis, and marketing strategy benefits companies looking to refine their brand, expand their customer base, and boost sales by reaching their target audience.

Digital Marketing

In conjunction with my B.S. in Digital Marketing degree, I have experience overseeing digital marketing operations of a professional wedding and elopement photography business. This has given me the unique opportunity to experience firsthand the “trial and error” process of marketing on search engines, social media, and with paid ads. My experience has also given me intimate knowledge of branding, web design, and social media content. A portfolio of my digital marketing work from the past year can be seen by visiting the sections in the menu bar at the top of this page.

 

Branding

I have experience working as a brand consultant to create brand style guides and logos, perform brand research, and oversee rebrands. I have knowledge of color theory and color psychology, as well as things like brand personas and the different types of brand personalities and archetypes. I understand how important it is to “start with why”. I believe that all marketing should come from the “why” of a business, which is why branding is the most crucial part of a successful business. Working as a branding consultant has given me unique first-hand experience with the complete process, which is something that many people don’t have. Having someone on your marketing team who has first-hand experience with creating branding for their own business is an invaluable asset.

 

Photography, Videography, and Graphic Design

I have over 10 years of experience with dSLR and mirrorless photography, 5 years of dSLR and mirrorless videography, and 4 years of graphic design experience with Adobe Lightroom Classic, Photoshop, InDesign, and Canva. I also have 4 years of experience editing videos using Adobe Premiere Pro.

 

I’m based in Provo, Utah and am searching for full-time work in Utah or Salt Lake county.

I graduated with my Bachelor of Science in Digital Marketing from Utah Valley University in May 2023. I graduated with my Associate in Applied Science in Business Management in December 2021, and received a Certificate of Proficiency in Business Management in August 2021.

I was raised in New Hampshire and I’m currently based in Provo, Utah. I’m passionate about helping people and animals, and enjoy volunteering as a photographer and videographer for various local animal rescue organizations.

I love nature and spend as much time as possible outdoors. In my free time, I enjoy rock climbing, snowboarding, hiking, camping, and kayaking with my fiancé and our two golden retrievers, Sam and Olive.